Jungle Jim’s

Jungle Jim’s Total Pet Care sits on the main road in Dewey Beach, Delaware. It’s a small, vibrant community that comes alive each summer with vacationing families and their dogs. The steady influx of visitors makes pet care an essential service in town, and when Greg and his wife decided to leave their corporate careers behind, they saw the perfect opportunity to combine business ownership with their shared love of dogs.

When they took over in April 2025, Jungle Jim’s was still running on pen, paper, and sticky notes. Reservations were written down, payments were handled manually, and no customer data was being collected. Greg immediately saw how much potential was being lost, not just in time and efficiency, but in revenue opportunities.

Steps from the beach, Jungle Jim’s brings modern pet care to a classic seaside town

“It felt like the stars aligned,” Greg said. “The previous owner wanted to retire, and we wanted to build something of our own. We just needed to bring it into the modern world.”

Choosing the right system

Coming from a background in tech and startup sales, Greg knew what to look for in software. He wanted something intuitive, efficient, and built for modern expectations. After reviewing several options, he decided on Goose.

“I wanted the booking experience to feel like buying something on Amazon,” Greg said. “It needed to be fast, simple, and self-service for the customer.”

Before making the final call, he consulted with their new manager, a veteran in the pet care industry who had previously used Gingr. Her feedback sealed the decision. “She said Goose was easier to learn, more intuitive, and just made sense,” Greg recalled. “That gave me confidence we’d chosen the right partner.”

Going live before summer

Timing was critical. Dewey Beach’s peak season was just weeks away, and Greg wanted Jungle Jim’s running smoothly before the first wave of summer tourists arrived. Quentin and the Goose onboarding team worked closely with him to configure inventory, workflows, and policies to fit the business’s needs.

“We went from sticky notes to fully digital in a matter of weeks,” Greg said. “Quentin made sure everything was dialed in so we could focus on running the business.”

By launch, every guest profile and vaccination record had been uploaded to Goose, giving staff a clear, centralized view of every booking. The switch instantly freed them from endless phone calls and manual scheduling.

With Goose handling bookings, the Jungle Jim’s team can spend more time caring for their furry friends.

Immediate results

The impact was visible right away. In the first month operating fully on Goose, revenue jumped 78 percent compared to historic data. Customers could book online at their convenience, and Jungle Jim’s started to see repeat visitors almost immediately.

Self-serve booking became the default, and built-in upsells during checkout increased average transaction values. By the end of the summer, Jungle Jim’s had captured over 800 customer emails, creating a foundation for year-round engagement.

“We used to spend hours on the phone taking reservations,” Greg said. “Now, customers book on their own, and we can spend that time with the dogs instead.”

Jungle Jim’s makes it easy for hotel guests to book daycare or dog walks while enjoying their stay.

Growing with Goose

For a seasonal business like Jungle Jim’s, timing and data matter. Families return to Dewey Beach around the same week every year, and Goose gives Greg the visibility to plan ahead. This winter, he plans to use Goose’s CRM data to reach out to last summer’s guests with early booking offers.

“Most families come back the same week,” Greg said. “Now we can reach them early and fill the calendar before summer starts.”

Partnerships with nearby hotels, including the Hyatt two blocks away, have also become an important growth channel. Jungle Jim’s now offers a hotel walking program where guests’ dogs get a break from their rooms for a stroll or daycare session, now bookable through Goose.

A community fixture

Jungle Jim’s has quickly become part of the local community fabric. They partner with the SPCA and join events like Bark on the Boards and the Sea Witch Festival, where their floats, complete with costumed pups, are neighborhood favorites. Their storefront keeps a jar of treats by the door for passersby, a small gesture that helps create real community connection.

“We live in a beach town where people walk by with their dogs every day,” Greg said. “It’s about giving back and being part of that local spirit.”

At Jungle Jim’s, caring for pets goes hand-in-hand with caring for the community.

Looking ahead

Grooming has become the next growth lever. Jungle Jim’s recently expanded from one groomer to two, using Goose to present real-time availability and keep the schedule full through the off-season. The next goal is to perfect the core of daycare, boarding, and grooming while expanding hotel partnerships and using data to even out seasonal swings.

Long term, Greg might even replicate their success in other beach towns once the model is refined.

“The previous owner ran everything on sticky notes,” Greg said. “Moving to Goose made it simple for customers to book and for us to run the business like an online store.”