No More Guessing: Why We Built Marketing Attribution

What we hear all the time from pet services clients: they think their marketing is working—they just can’t prove it.

One common example is a facility spending $2,000 a month on Google Ads, plus another $2,000 to pay an agency to manage them. The agency was doing all they could to optimize performance, but they were working with estimates—not actual booking data. So even with regular reports, the business still didn’t have a clear view of what they were getting in return.

That’s nearly $4,000 a month without real visibility.

It’s not that anyone was doing something wrong. The truth is, there hasn’t been a tool in the pet care space that connects the dots from impression to click to booking—and ultimately to revenue. Until now.

We built Marketing Attribution to close that gap. It’s an add-on feature that links your Google and Meta advertising directly to the bookings and revenue you generate. You can see exactly how much you spent, what you earned, and which campaigns are actually driving results—not just leads or clicks, but confirmed purchases tied to specific ads. When a booking is edited, both the revenue and booking data are updated to reflect the most accurate return. This real conversion data is automatically sent to ad platforms daily, so you can unlock smarter targeting and bidding models that help your dollars go further.

Pet care providers are smart. But they’re also busy. Most don’t have time to download six CSVs and cross-reference ad performance with booking data.

Most software in our industry doesn’t help—it stops at tracking total requests, not confirmed bookings. That tracking usually relies on front-end scripts, which are often blocked by ad blockers and other browser settings. So instead of seeing real conversions, facilities are left with basic “lead tracking” when what they really need is confirmed booking data. As a result, providers end up spending thousands each month while relying on gut instinct—or asking their agencies to cobble together rough estimates. That’s not good enough.

At Goose, our goal has never been to match what others are doing. It’s to build what actually moves the needle. So we asked: What if you could tie every booking back to the ad that drove it?

The Solution: Marketing Clarity

With Marketing Attribution, you can now say: “This person clicked your Google ad on May 12th, booked a 10-night boarding stay two weeks later, spent $610, and paid online.” And yes—we sent that conversion back to Google so your campaign can optimize automatically.

That kind of visibility is rare. In this industry, it’s almost unheard of.

For smart agencies, Marketing Attribution creates alignment. Instead of debating impressions or cost per click, they can sit down with their client and talk about revenue. Together, they can focus on what actually matters.

With Goose Marketing Attribution, you can see which campaigns are working and which aren’t.

Since launch, the response has been clear: this solves a real problem.

One customer told us they immediately spotted a high-spend campaign with no conversions. Another used the data to double down on a small campaign that was outperforming its budget. For many, the impact was immediate. 

Some highlights:

Customers working with agencies now have the data to evaluate both ad and agency performance.

Owners feel confident investing more. “I’m not a marketing person, but even I can understand this,” one customer told me.

First-time advertisers are jumping in—because now, they can measure, test, and improve.

We didn’t build this only for marketing pros. We built it for pet care operators who want to grow—smartly, sustainably, and with confidence.

What’s Next

Marketing Attribution is just the start. It’s part of a broader focus at Goose: bringing the kind of visibility and performance tools you’d expect from a modern e-commerce platform into the world of pet care.

If you’re spending money on ads—or even thinking about it—Marketing Attribution tells you what’s working.

Because you deserve more than a hunch.

Curious to see it in action? Learn more at goose.pet/marketing-attribution